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 Hearts in Athens '08 gives an ideal opportunity for businesses
of various corporate horizons, looking for new ways to built brand loyalty among their
staff and customers, to take advantage of the media exposure in order to benefit both on a
commercial and communicational level. By sponsoring a Heart they present to the city their
creativity, selecting from the submitted designs of the participating artists, the design
that most closely reflecting sponsor’s corporate image and brand. Hearts in Athens ’08
then commissions the artist to create your Heart.
Benefits for businesses are multi-tiered and focus in promoting its involvement with
Hearts in Athens, addressing hundreds of thousand viewers through the Exhibition itself as
well as through the Media exposure!
Brand association with an international Art event, Sponsor's presence in all the
printed material created for the event, from banners to discovery the hearts maps,
official art catalogue as well as auction catalogue, website presence, where participating
sponsors are displayed, electronic newsletters and links to the sponsor's site are
available, Display the sponsor's logo on the base of each
Heart, Staff awareness and involvement in the process of making, naming and promoting the
company's own Heart, Games and Competitions around
your Heart among the public, PR and media exposure,
both while the Heart is being created and also when it is on display, Potential for increased visitor's traffic to your site
New or adapted products, using Hearts as your theme!

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